Lift Tracker doubled their App Store install rate with a moody, three-shot Heroshot carousel.

Lift Tracker had a great product and a bland store listing. Five flat screenshots, the same default sans-serif headline on each, no story arc. The reviews were warm, the install rate was lukewarm.

When they switched to Heroshot, the team rebuilt the carousel around three deliberate shots — hook, core feature, proof — using the serif title preset with italic accents on the verbs that matter (lift, recover, PR). Each shot's background was generated with the Gemini helper and tweaked with the gradient angle slider, so all three reads as one campaign.

The before

The old shots leaned on Figma defaults: a flat purple background, a sans headline in the same weight on every screen, the phone centered mechanically. Helpful, but indistinguishable from any other fitness tracker in the category.

The after

Three shots, one story:

1. Hook — Lift like a coach watches you. Bold serif title, image bg with a single accent word in italic terracotta.
2. Feature — Real PRs, not just streaks. Phone tilted in the frame, subtitle running in caps as a chart label.
3. Proof — Backed by 12,000 lifters. Quote-style serif with the social proof number broken out in the accent color.

The team exported the full ZIP at all four store sizes in one click — no more cropping by hand.

What changed in 30 days

"We thought we'd need a designer for the redesign. We needed an afternoon with Heroshot." — Maya R., Co-founder

The data above is from the 30 days after the carousel update on the App Store. Google Play numbers tracked similarly.

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